Writing a “Why Us?” essay.

Picture yourself on campus; what stands out?

The “Why Us?” essay is one of the most important college essays that you will write. Colleges accept a limited number of students every year, so they want to ensure that admitted students have a genuine interest in their school. Of course, the fact that you're filling out an application form and writing all of the admission essays tells them that you want to attend the school, but this essay is supposed to tell them why.

Many students apply to colleges due to name recognition, ranking lists, or peer pressure. Others are drawn to specific colleges because they are genuinely interested in particular programs or courses offered by the institution or because the school and the student share common values. The admissions committee wants to make sure that you fit into the latter category because it means that you are more likely to thrive socially and academically.

For your “Why Us?” essay to be strong, it needs to show the admissions board that you understand the school's values, culture, curriculum, and the opportunities or experiences that it has to offer. The person reading your essay should feel like you have already spent time picturing yourself on their campus or in the classroom, and they should feel that you are excited about that possibility.

Visit the campus when possible. Spend some time on the website. Do not limit yourself to the admissions and undergraduate programs page. Instead, take a look at the online catalog, social programs, and even the course schedule, if available.

The aim is to find out what sets this school apart from the others you’ve applied to. Your essay should discuss precise details about at least one of the following:

• Courses & Programs

• Campus Culture

• Events, Activities, & Clubs

• Latest News About College & Its Achievements

• Extracurriculars

• Internships & CoOps

• Mission Statement/Values

If you have questions about the programs or if you feel that the website has not provided you with enough information, you can reach out to the admissions office or a local representative.

DOs & DON’Ts:

• Show, don't tell.

• Connect the essay to YOU.

• Don't be generic or vague. Be specific.

• Don't focus on the school's location, reputation, or ranking.